Recent media reports have highlighted significant challenges within Australia’s National Disability Insurance Scheme (NDIS), particularly concerning fraud and mismanagement. In December 2024, a series of raids led to the recovery of up to $600 million from providers accused of defrauding the NDIS. One business was alleged to owe more than $2 million to the scheme. – The Daily Telegraph
Earlier, in October 2024, a specialised fraud investigation team halted $75 million in fraudulent payments intended for NDIS scammers, underscoring the prevalence of fraudulent activities within the system. – The Daily Telegraph
Additionally, in February 2025, Paul Kevan Tilbury was found guilty of misappropriating over $400,000 from his NDIS clients to fund an extravagant lifestyle, highlighting individual cases of exploitation.- Adelaide Now
These incidents have raised concerns about the integrity of the NDIS and the effectiveness of its oversight mechanisms.
Despite recent negative media coverage, Australia’s National Disability Insurance Scheme (NDIS) and aged care sectors continue to present substantial business opportunities, particularly through franchising. The increasing demand for in-home care services, driven by an aging population and government support, has led to the growth of various franchise models across the country. For instance, franchises like Simply Helping, Just Better Care, Complete Care and Nursing, and Driving Miss Daisy, offer comprehensive support, including training, marketing assistance, and operational guidance, enabling franchisees to establish successful businesses in this thriving marketplace.
The nation’s rapidly aging population is a significant driver of this demand. Projections indicate that the number of Australians aged over 65 is expected to double in the next 40 years, dramatically increasing the need for home care services. This demographic shift underscores the growing necessity for quality care services.
Government initiatives further bolster this sector. The introduction and expansion of the NDIS have been pivotal, with approximately 500,000 NDIS plans were delivered in 2023. This substantial funding not only ensures stability but also highlights the government’s commitment to supporting these services.
Addressing the Negative Press
In recent years, Australia’s National Disability Insurance Scheme (NDIS) and aged care sectors have faced significant negative media coverage, highlighting various systemic issues. Reports have surfaced about unauthorized restrictive practices against individuals with disabilities, with over 1.7 million incidents reported in the last financial year
Delays in NDIS funding have led to prolonged hospital stays for patients, exacerbating bed shortages and increasing pressure on emergency departments. These issues have prompted increased regulatory scrutiny and a commitment to improving service standards within these sectors.
Reputable Franchises operating in the NDIS and aged care industries are now more dedicated than ever to maintaining high-quality services and ensuring compliance with regulations, aiming for better outcomes for clients and stronger support for franchisees.
Investing in an NDIS or aged care franchise not only positions you in a growing market but also aligns you with organizations dedicated to positive change and quality service delivery.
Established providers like Simply Helping welcome greater scrutiny in the industry. Paul Godden, Franchise Manager for Simply Helping, recently commented that the government really needs to get rid of the cowboys in the industry, stating, “We had numerous compliance tests in 2024 and passed them all, we are constantly looking to improve our services and exceed compliance standards. . We believe that if you are doing the business for all the right reasons you will always be on the right side.”
Complete Care & Nursing offers franchise opportunities in the NDIS and aged care sectors, enabling individuals to establish successful businesses while positively impacting their communities. While specific investment details are not publicly disclosed, potential franchisees are encouraged to contact the company directly for comprehensive information.
A different type of offering is Driving Miss Daisy. The organisation provides companion driving services for the elderly and disabled.The business has a remit of changing peoples lives for the better. As their website explains, “Driving Miss Daisy’s goal is to give help and assistance to people in need in every local community. Very special Daisy franchise business owners and carefully selected Daisy drivers are ready to make a difference in the lives of members of our society across all ages but most specially for the elderly, disabled and those wanting independence to go out and get things done on a daily basis.”
Consumer preferences are also evolving, with many Australians favouring in-home care services. This trend aligns with the government’s move towards a market-based, consumer-directed care model, emphasising personalised services and higher levels of care. The consistent demand for care services, supported by government funding and an aging population, offers a stable market for franchisees. Moreover, the opportunity to make a positive impact in local communities adds a rewarding dimension to these business ventures.
In conclusion, despite any negative press, the NDIS and aged care sectors in Australia remain promising avenues for business investment. The combination of demographic trends, government support, evolving consumer preferences, and established franchising models creates a robust foundation for entrepreneurs seeking to enter this market.
Demographic Trends Fueling Demand
Australia is experiencing significant demographic changes that are escalating the demand for NDIS and aged care services. According to the Australian Bureau of Statistics, the proportion of Australians aged 65 and over is projected to rise from 17% in 2022 to between 25% and 27% by 2071. This substantial growth underscores the increasing need for aged care services.
In addition to an aging population, the prevalence of disability in Australia is on the rise. The Australian Bureau of Statistics reports that in 2022, approximately 5.5 million Australians, or 21.4% of the population, were living with a disability, up from 17.7% in 2018. This increase highlights a growing demand for support services to help individuals maintain independent lifestyles.
These demographic trends create a fertile ground for franchise opportunities in the NDIS and aged care sectors, as the need for reliable and accessible care services continues to expand.
Prominent Franchise Opportunities in NDIS and Aged Care
Several franchises have established strong reputations in the NDIS and aged care sectors, offering robust business models for prospective franchisees. Here are some notable options:
Simply Helping
Founded in 1998, Simply Helping provides a wide range of home care services, including aged care, disability care, and lifestyle support. With Australia’s aging population, the demand for home care services is unprecedented, making Simply Helping’s franchise model particularly appealing. The franchise offers comprehensive training and ongoing support, enabling franchisees to build successful businesses in a thriving marketplace.
Driving Miss Daisy
Driving Miss Daisy offers a unique social enterprise model, focusing on providing companion and driving services to the elderly and disabled. As a franchisee, you can make a significant difference in your local community by helping clients maintain their independence. The franchise provides a comprehensive training program, ongoing support, and access to an established international brand.
Just Better Care
Established in 2005, Just Better Care is one of Australia’s largest franchised providers of in-home aged and disability support. With over 50 locally operated territories, they assist customers in living independently at home. The franchise provides industry-accredited systems, comprehensive training, and some of the largest protected territories in the sector, each encompassing approximately 50,000 potential clients.
Why Invest in NDIS and Aged Care Franchises?
Despite the challenges highlighted in the media, investing in NDIS and aged care franchises offers several advantages:
- Growing Market Demand: The increasing number of elderly individuals and people with disabilities ensures a steady demand for care services.
- Established Business Models: Franchises like Simply Helping, Just Better Care, and Driving Miss Daisy offer proven systems, reducing the risks associated with starting a new business.
- Comprehensive Support: Franchisees receive extensive training and ongoing assistance, facilitating business success even without prior industry experience.
- Community Impact: Operating in these sectors allows you to make a meaningful difference in people’s lives, providing personal fulfilment alongside financial rewards.
In summary, despite facing negative media coverage, the NDIS and aged care sectors in Australia present compelling opportunities for investment through franchising. The combination of a growing elderly population, substantial government support, and evolving consumer preferences ensures a stable and expanding market.
By partnering with reputable franchises, investors can build successful businesses that not only offer financial rewards but also make a meaningful impact in their communities.
