Australia’s franchise sector is poised for dynamic growth in 2025, driven by evolving consumer preferences, technological advancements, and a heightened focus on sustainability and well-being.
To add to that, the news around the potential of 3 to 4 interest rate cuts can ease the pressure of cost of living which allows future franchise owners to seriously consider the business ownership.
This shift presents lucrative opportunities for investors ready to align with these transformative trends.
Health and Wellness Franchises
The Australian health and wellness market is projected to grow at a compound annual growth rate (CAGR) of 6.75% from 2025 to 2033, fueled by increased consumer focus on personal well-being and the integration of technology in health solutions. Since COVID-19, Australians have become significantly more health-conscious — 66% now take vitamins and supplements daily, up from 34% pre-pandemic, according to News.com.au.
Franchises that offer personalized fitness coaching, nutritional guidance, and mental health services are thriving, meeting demand for holistic and individualized wellness solutions.
Technology and IT Services Franchises
Australia’s tech sector continues to boom, driven by digital transformation across industries. A 2025 survey by Staffing Industry Analysts found that cybersecurity and AI were top concerns for business leaders, reflecting the need for scalable and reliable IT solutions.
Franchises specializing in cloud computing, cybersecurity, and managed IT services are gaining traction as businesses of all sizes look to future-proof operations and strengthen digital infrastructure.
Eco-Friendly and Sustainable Franchises
Environmental consciousness isn’t just a trend—it’s a buying decision. According to Business Franchise Australia, consumers are increasingly choosing brands with sustainable practices. In fact, 72% of Australians consider sustainability when making purchasing decisions.
Franchises that offer eco-cleaning, sustainable packaging, and energy efficiency services are aligning with consumer demand while supporting global climate goals—a powerful combination that appeals to both hearts and wallets.
Pet Services Franchises
Australia has one of the highest pet ownership rates in the world, with around 69% of households owning a pet, according to Dogster. The pet services market alone generated USD 440.3 million in 2023 and is expected to nearly double by 2030, reaching USD 894.6 million, with a CAGR of 10.7% (Grand View Research).
Franchises in pet grooming, mobile dog washing, pet daycares, and organic pet food are tapping into this love for furry companions, offering recession-resistant business models.
Home Improvement and Maintenance Franchises
Post-pandemic, home has become a focal point of investment. The Australian home improvement market is valued at AUD 23.81 billion in 2024 and is projected to grow at 7.20% CAGR, hitting AUD 47.72 billion by 2034.
Franchises that offer home renovations, maintenance, landscaping, and energy upgrades are benefiting from this boom, as homeowners continue to prioritize comfort, functionality, and sustainability.
Fast-Casual and Specialty Food Franchises
The fast-casual dining sector in Australia is evolving rapidly. Since COVID-19, more Australians are embracing healthier, global-inspired food options. A recent article in The Australian notes that younger consumers (Gen Z and millennials) are “flocking” to brands like Guzman y Gomez because of their focus on fresh, real food over deep-fried options.
Franchises offering plant-based menus, gourmet street food, and unique dining experiences are capturing this market, with customers showing over 40% preference for healthier options versus traditional fast food.
Conclusion
The Australian franchise market in 2025 is rich with opportunity. Whether in health, tech, sustainability, pets, homes, or specialty food—these industries are growing because they meet evolving consumer expectations. For investors looking to ride the wave of economic and cultural shifts, these emerging franchise sectors provide exciting potential.
Looking for the Right Franchise Opportunity?
Growth Hive specializes in helping aspiring franchise owners find the perfect business venture. If you’re ready to invest in a thriving industry, reach out to the Growth Hive team today and let us guide you toward the best franchise opportunities in Australia!
