Australia’s sporting spirit runs deep—from backyard cricket matches to packed stadiums of cheering football fans. For those who live and breathe sport, this passion doesn’t have to end in the stands. In 2025, sports-related franchises are providing real business opportunities for Aussies looking to make a living from what they love. Whether it’s coaching the next generation of football stars, helping people meet fitness goals, or selling high-performance gear, sports franchising could be your ticket from fan to full-time business owner.
Let’s explore three sports franchise categories leading the way in Australia today: football academies, gym franchises, and sports retail outlets.
Football Academies: Turning Grassroots into Gold
Football is officially Australia’s most played sport, with more than 1.9 million participants in 2024—an 11% increase year-on-year, according to Football Australia. The sport has surpassed netball and cricket in youth participation, reflecting its growing appeal in multicultural communities and among both boys and girls.
A recent report by SportAus highlights that 42% of children aged 0–14 regularly participate in organised soccer, making it an ideal entry point for family-focused franchises.
Featured Franchise: KIKOFF Football
KIKOFF Football is redefining grassroots football by offering a proven coaching system that’s fun, inclusive, and focused on player development. Backed by strong brand recognition and community presence, KIKOFF provides franchisees with:
- ✅ Access to premium training facilities and artificial turf pitches
- ✅ Structured programs for kids, teens, and adults
- ✅ Marketing and operational support
- ✅ An opportunity to run leagues, clinics, and holiday programs
KIKOFF currently operates in New South Wales and is expanding rapidly, supported by increasing school partnerships and local council demand for sports activation programs.
Other notable football academy franchises include:
- Soccajoeys – Soccer programs tailored for children aged 2.5 to 11 years
- Football Star Academy – Offers skill-based development for children aged 5 to 18
Gym Franchises: Riding the Fitness Boom
Health and fitness have never been more important in Australia. According to IBISWorld, the fitness industry generates over $2.2 billion in annual revenue, with membership numbers exceeding 4.3 million Australians. The post-COVID wellness shift has seen surging demand for personal training, 24/7 gyms, and group fitness models.
ABS data shows that over 55% of adults in Australia meet national physical activity guidelines, and many are turning to structured gym programs for accountability and results.
Popular Gym Franchise Opportunities:
- Plus Fitness – A 24-hour gym model with over 250 locations across Australia. Known for its strong systems and scalability. Investment starts at $350,000
- EFM Health Clubs – Personalised training model with low or no rent options. Entry investment starts at approximately $120,000
- UBX Training – Combines boxing and strength training in a boutique format. Entry cost begins at around $190,000
From big-city suburbs to regional towns, fitness is a high-growth category. Gym franchises are especially successful in areas with high youth density and health-conscious communities.
Sports Retail Franchises: Supplying the Game
With increased sports participation comes higher demand for quality sports gear. The Australian sporting goods retail sector is valued at over $4.7 billion (2023), according to the Australian Retailers Association. Footwear, apparel, and fitness equipment lead sales growth.
Consumer preference is shifting toward locally available and expert-curated retail experiences—making sports retail franchises a great model for community-minded entrepreneurs.
Trusted Sports Retail Franchises:
- SportsPower – A long-standing name in the Aussie market, offering franchisees national brand backing and access to a wide product range
- JD Sports – Expanding in Australia with a focus on premium athletic and lifestyle brands
- Pro Image Sports – Specialises in licensed sports merchandise and memorabilia for diehard fans
Retail franchises benefit from increased school and community sports involvement, as well as seasonal spikes from AFL, NRL, and soccer competitions.
Why Now Is the Time
Franchising is a major driver of economic activity in Australia:
- 🇦🇺 Over 65,000 franchise units operate nationwide
- 💼 Employs more than 400,000 Australians
- 💰 Contributes over $174 billion annually to the economy (Franchise Council of Australia)
Sports franchising stands out by blending financial returns with lifestyle benefits—allowing owners to stay active, engaged, and connected with their communities.
Other supporting trends include:
- 📈 Increased funding for grassroots sport through state governments
- 🏆 High national interest driven by events like the FIFA Women’s World Cup and Olympics
- 👪 Family-focused lifestyle shifts encouraging kids’ sport and youth development programs
Tips for Starting a Sports Franchise
Thinking of making the leap from fan to franchisee? Here’s what to consider:
- Start with your passion – Choose a model you’re excited to run every day
- Research your market – Understand demand and competitors in your area
- Plan your finances – Know your setup costs, operating expenses, and expected ROI
- Assess franchisor support – Look into what training, marketing, and tools they provide
- Understand the regulations – Familiarise yourself with the Franchising Code of Conduct and local council licensing rules
Tip: Speaking to existing franchisees can give you firsthand insight into the challenges and rewards of the business.
If you’ve ever dreamed of blending business with your love for sport, now’s your chance. Whether it’s coaching football with KIKOFF, helping locals get fit with a gym franchise, or running a store for sports lovers—there’s a franchise model that aligns with your passion and lifestyle.
Step onto the field not as a spectator, but as a business owner making an impact.
Do you love football and want to run your own business? Join KIKOFF Football and be part of Australia’s next great coaching success story.
