Coffeetreat is a boutique coffee franchise founded by entrepreneur Chelsea Hayward, bringing quality café experiences to regional Australia. Inspired by a small Warrnambool café, Coffeetreat blends local charm with modern efficiency through compact, low-overhead stores.
Each site features a signature caramel-toned coffee blend, stylish design, and a versatile menu of breakfast and lunch favourites.
App-based ordering and minimal staffing make operations smooth and profitable. With strong community appeal and franchise expansion underway, Coffeetreat offers a simple, lifestyle-friendly model for those seeking to build a meaningful business around coffee and connection.
Coffee Treat is a family-owned business that commenced trading in January 2017 in Warrnambool, Victoria. Founded by Chelsea Hayward, an experienced entrepreneur with over 18 years of experience owning and running hospitality businesses and over 10 years in commercial property management, Coffee Treat has grown from a single location to a dominant destination for takeaway coffee and snacks.
The brand specializes in providing customers with “A Hole In Wall Coffee Experience” featuring quality coffee, iced beverages, toasties, melts, cakes, and pastries. Since its establishment, Coffee Treat has achieved amazing growth reputation and a loyal customer base. The company is now expanding through franchising, with a vision to become a household name in Australia and beyond. Chelsea has qualifications in Administration and Management and has successfully built the business through her combined skill set encompassing knowledge and experience from various retail businesses.
The takeaway coffee market in Australia is experiencing strong growth, particularly in regional areas where quality coffee options are limited. Coffee Treat identified a market gap for quality, reliable coffee in regional towns and has successfully established itself as a go-to destination for takeaway coffee and snacks.
The business model aligns with consumer trends toward convenience, quality, and personalized service. Regional Victoria presents significant expansion opportunities as the brand continues to grow.
The “grab and go” model appeals to commuters and busy professionals seeking quality coffee without the sit-down cafe experience. The market values both product quality and customer service, areas where Coffee Treat excels with its signature caramel blend and personalized customer experience approach.
Coffee Treat offers a unique “Hole in the Wall” takeaway cafe concept that is simple, rewarding, and designed for business success. The franchise provides access to a proven business model that has been successfully tested in Warrnambool with strong market validation. The brand is quickly establishing consumer trust and popularity, especially in regional Australia.
The business model is designed to be simple and lifestyle-friendly, allowing franchisees to work to live rather than live to work. Coffee Treat features a signature caramel-toned coffee blend developed through extensive research, customer feedback, and high demand validation.
The compact store format (25-70 sqm) requires minimal staffing and has low overhead costs, making operations smooth and profitable. App-based ordering system streamlines customer service and increases efficiency. Exclusive territory rights allow franchisees to build their customer base without direct competition from other Coffee Treat locations.
The franchise provides comprehensive training and ongoing support from an energetic, focused, and enthusiastic management team with unique skill sets. Strong marketing support through social media, regional TV, local sporting and community groups ensures brand visibility.
The business is designed to generate a lucrative income with both financial and personal rewards of ownership. Coffee Treat is expanding across regional Victoria and taking enquiries from all over Australia, providing growth opportunities in multiple locations.
As a Coffee Treat franchisee, you will manage the daily operations of your takeaway cafe. Your responsibilities include preparing and serving quality coffee drinks (espresso, cappuccino, latte, Americano, specialty frappes) and other beverages (tea, hot chocolate, milk shakes, smoothies).
You will prepare food items including toasties, melts, sandwiches, subs, cakes, donuts, croissants, and other treats, with options for gluten-free, vegan, and vegetarian customers. You will manage the app-based ordering system and process customer orders efficiently. You will provide personalized customer service, remembering customer names and previous orders to build loyalty and repeat business.
You will manage staff scheduling and operations if you choose to staff your location. You will maintain store cleanliness, presentation, and adherence to brand standards. You will manage inventory, stock levels, and supplier relationships.
You will handle cash and payment processing. You will implement local marketing and promotional activities. You will monitor business performance and report to the franchisor as required.
You will stay updated on new products and menu items added by the franchisor. You will maintain compliance with all operational and brand standards.
| Title | Information |
|---|---|
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Minimum Investment: |
$180,000 |
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Investment Range: |
$180,000 – $450,000 |
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Typical Franchise Cost: |
$250,000 – $450,000 |
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Royalty: |
6% of revenue |
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National Marketing Fund: |
2% of revenue |
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