Australia’s fast food industry is entering a new era. Gone are the days when greasy burgers and sugar-laden drinks dominated the menu. With growing consumer awareness around health, sustainability, and ethical sourcing, fast food chains are rapidly evolving—and franchisees are paying attention.
This shift isn’t just good for public health; it’s great business. Forward-thinking franchises are reaping the benefits of adapting to the modern Aussie consumer. And among those leading the way is Roll’d—a Vietnamese food franchise that perfectly embodies this fresh approach.
What’s Driving the Demand for Healthier Fast Food?
Several key factors are transforming the fast food landscape:
- Health awareness: According to the Australian Bureau of Statistics, nearly 50% of Australians are actively trying to improve their diet.
- Rise of plant-based eating: 1 in 3 Aussies have reduced meat consumption, and the vegan fast food market is forecasted to exceed USD 300 million by 2032.
- Consumer expectations: Diners now expect transparency, clean ingredients, and options that suit their dietary needs—whether it’s gluten-free, dairy-free, or low-sugar.
Quick-service restaurants (QSRs) are under pressure to meet these evolving standards, and those who respond effectively are gaining both loyalty and market share.
How Franchises Are Responding to These Trends
1. Menu Innovation
Health-focused changes in menu development include:
- Plant-based options such as burgers made with legumes, tofu, or lab-grown meat
- Low-sugar drinks and desserts
- Wholegrain and high-protein meal components
- Allergen-conscious offerings to cater to dairy-free and gluten-free diets
2. Sustainable Packaging
Environmental consciousness is another driving force behind consumer decisions. Brands are now:
- Replacing plastic with compostable packaging
- Introducing reusable cutlery and containers
- Partnering with green suppliers to reduce carbon footprints
These measures not only reduce waste but also boost brand image among eco-conscious customers.
3. Digital Integration
Health-conscious customers often use apps to track nutrition or customise orders. Smart franchises have embraced this by offering:
- Customisable orders via mobile
- Nutritional info transparency
- Loyalty programs that reward healthy choices
Franchise Spotlight: Roll’d
Among the brands embracing this shift is Roll’d, Australia’s largest Vietnamese food franchise. With over 100 stores nationwide and a growing customer base, Roll’d has carved out a niche by offering fast, fresh, and health-forward Vietnamese meals.
Why Roll’d Stands Out:
- Naturally healthy cuisine: Vietnamese food is globally regarded as one of the healthiest, featuring lean proteins, fresh herbs, and minimal processing.
- Menu hits the mark: Dishes like Soldiers® (rice paper rolls), phở, and bún bowls are packed with flavour—not sugar or saturated fat.
- Franchise model built for growth: With robust training, strong marketing, and operational support, Roll’d has become a go-to option for franchisees looking to align with modern consumer trends.
- Innovative formats: Stores can be found in high streets, food courts, hospitals, airports, and universities—reaching health-conscious diners wherever they are.
While Roll’d isn’t the only brand leaning into this space, it exemplifies what a well-executed, health-driven franchise looks like in practice.
The Investment Opportunity in Health-Conscious Franchising
Franchising has always been about scalability and systems. But today’s best opportunities go beyond that—they offer alignment with consumer values.
Franchisees should look for businesses that:
- Have evolved their menu to match dietary trends
- Use sustainable and ethical sourcing
- Embrace innovation and mobile-first engagement
- Provide comprehensive training and support
Whether you’re exploring your first franchise or expanding your portfolio, tapping into this health-conscious evolution is not just smart—it’s essential.
Conclusion
The future of fast food in Australia is fresh, clean, and full of flavour. As diners continue to prioritise their health and the planet, franchises must evolve to stay competitive.
For savvy entrepreneurs, this shift presents a golden opportunity. Brands like Roll’d demonstrate how tradition, innovation, and nutrition can come together to serve the next generation of customers—and build thriving, scalable businesses.
Own a fast food business and looking to expand through franchising? Let us know—we’ll help you connect with the right partners. To explore a standout example, visit franchise.rolld.com.au and discover how Roll’d is rolling into the future.
