Australia’s franchise sector is undergoing a significant transformation, fuelled by the integration of advanced technologies such as mobile applications, online ordering systems, and artificial intelligence (AI). These innovations are not only reshaping traditional franchise operations but also dramatically enhancing customer experiences across the country.
The Digital Evolution of Franchising
In 2025, the Australian mobile app market is valued at approximately AUD 7.8 billion, reflecting a 34% increase since 2022. This surge highlights the growing demand for digital solutions in the franchise sector. According to ByteVault, franchises are allocating more of their IT budgets to mobile development to ensure relevance in an increasingly digital marketplace.
Mobile apps and online ordering systems are becoming standard, streamlining the customer journey and enabling more convenient purchasing options. The result is a more efficient operation that also meets consumer expectations for fast, accessible service.
AI: Transforming Franchise Operations
Artificial intelligence is playing a transformative role in how franchises operate day to day. As noted by Export Finance Australia, 68% of Australian businesses have already adopted AI, and an additional 23% plan to do so within the next year. AI tools are improving everything from customer support via chatbots to stock forecasting and dynamic pricing models.
For instance, AI-powered bots can provide instant customer support, handle repetitive queries, and even offer personalised product recommendations—helping to improve customer retention and satisfaction. AI also enables franchise owners to make better decisions through real-time data analysis, highlighting trends and forecasting demand with increased precision (AppInventiv).
Global Perspectives: What Australia Can Learn from the US and UK
The United States is aggressively integrating AI into franchise systems. Wendy’s is expanding its use of AI to manage drive-thru orders at up to 600 locations by the end of 2025, aiming to cut down wait times and improve order accuracy. Papa John’s is also making waves by partnering with Google Cloud to enhance their pizza-ordering process using AI, offering personalised ordering experiences that reduce errors and improve user satisfaction.
Across the pond, the United Kingdom is leaning into AI-powered mobile applications to revolutionise customer engagement. As outlined by Nordstone, UK businesses are creating mobile apps that use machine learning to adapt in real time to user behaviours—offering everything from predictive recommendations to AI-driven loyalty schemes. These innovations are giving franchises an edge by enabling deeper customer relationships and more intelligent, responsive operations.
The Road Ahead
As the global market continues to embrace innovation, Australian franchises are well-positioned to take advantage of these trends. Whether it’s implementing online ordering, developing dedicated mobile apps, or using AI to anticipate customer needs, businesses that adopt these technologies will likely lead the pack in efficiency, customer loyalty, and profitability.
Those who hesitate risk falling behind in an increasingly competitive landscape. But those who act now—learning from both global case studies and homegrown success stories—stand to unlock significant growth.
If you’re looking to future-proof your franchise investment in Australia, start by asking: How tech-savvy is your business model today—and how ready is it for tomorrow?
